Saturday, 13 July 2013

Rooney Mara for Calvin Klein 'Downtown' fragrance

My affinity for Ms. Mara continues but I was honestly a little surprised when she was announced as the new face of Calvin Klein's latest fragrance, as she's pretty much been the walking poster girl for all things Givenchy post The Girl With The Dragon Tattoo. I'm not sure how I feel about the promotional images, she looks absolutely beautiful but the Lisbeth style biker jacket and classic black and white photography fails to make much of an impression in my opinion. 

The theme continues but works a lot more effectively in the video commercial though. Directed by TGWTDT's David Fincher and backed by another Yeah Yeah Yeahs track, the short film follows Rooney 'day in the life' style and manages to be alluring, adorable, and totally chic at the same time. The cinematography is interesting enough that it doesn't need to fall into the way of those typical perfume adverts where someone's trying to sensually attract a member of the opposite sex and you don't really get the point in the end (you know the ones I'm talking about). I wish they could've conveyed the theme of the video more in the still advertisements too, but hey to be honest they had me at 'Rooney' and I will definitely be trying this perfume when it comes out in September.

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